Patient Marketing and Privacy
Jamie Blackport, CEO and Founder, talked about how Mirador Analytics creates an optimal balance between patient privacy and data utility for DeepIntent's Patient Modeled Audiences solution and the rest of the healthcare industry.
When it comes to healthcare marketing, stakeholders' concerns about the potential involvement of individuals' health data; therefore, the healthcare marketing companies need to design their processes to protect patient privacy and comply with data privacy regulations.
Regulations like HIPAA, California's CCPA, or the Colorado Privacy Act make people more conscious about their data privacy and give them the power to act if they feel compromised. Moreover, multiple regulations can cause severe challenges for healthcare marketing companies.
Documentation of processes and assessment of risk helps these organizations highlight risk and what they are doing to minimize it. This can help build vital trust factors as entities have implemented necessary safeguards to protect the privacy of sensitive medical information. These assessments can also support the navigation of regulation for companies working hand-in-hand with their legal parties to comply as necessary, and in some cases going beyond.